Intuit: The Center for Intuitive and Outsider Art is one of the world’s premier museums dedicated to presenting self-taught art.
Goal
Create compelling narrative that captures interest and enthusiasm to support 3.5 million capital campaign; devise strategies to best connect with donors.
Our Work
- Developed unified key messages, while differentiating messaging for targeted groups.
- Created leadership recruitment and campaign update communications tailored for board and strategic advisory council.
- Helped to formulate specific opportunities for giving and the collateral materials that powerfully conveyed these options.
Results
- Key naming opportunities that fueled a rise in successful solicitations.
- A creative “stair sponsorship” that generated significant funding, quickly.
- Campaign leadership became more confident and informed ambassadors.
- Better attended and more successful cultivation programs
